A Bangkok shopping mall recently opened a high end leather store.
Immediately, it attracted consumers. But what those customers didn’t know was that this shop was anything but average. It was a pop-up created by Ogilvy & Mather Advertising Bangkok and PETA Asia. Inside, there was a surprise that no one saw coming.
The expensive-looking products and white space screamed “trendy.”
However, each item was hiding a secret that would just make people scream.
The consumers were shocked by the gore hidden inside the leather goods.
It forced the shoppers to confront the cruelty behind the exotic leather trade.
Most people don’t realize the extreme cruelty that animals suffer during the leather-making process.
Some animals are even skinned alive during the manufacturing of exotic luxury leather goods. Not only that, but so many animals need to die just to make one product. To make a crocodile-skin handbag, four crocodiles must be killed.